Posted on 09/10/2010 by OpenSanDiego

Starting Open San Diego has been a lot of fun. It’s exciting to see how quickly our community has grown!

The most difficult, and important, work to do in these early days is make ourselves an official non-profit, select a board, and start raising money. It takes time to do it right.

While we figure that out, I’m very happy with how we’re defining our visual identity and the conventions we’ve created to keep our website (, blog (, and wiki ( consistent and clean. This takes somewhat less time for us—it involves much less coordination among people—but it’s also important.

Discussions about “open government” and “government 2.0” get extremely confusing extremely quickly. There are countless ways to apply openness and new technology to improve our government, which often ends up leading to countless overlapping conversations. We have to fight hard against this tendency. This is one of the reasons why we focus exclusively on making data more accessible.

Our visual identity is part of this too. Our sites should be clean and easy to understand. We’re tackling complicated problems, and we don’t want to further complicate them with confusing and cluttered design. We also want to avoid alienating less web-savvy or technical audiences who have valuable insights and contributions to make.

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